Julie McNamara Promoted to Oversee Programming Strategy for All of CBS All Access
Julie McNamara has been elevated to executive vice president, head of programming for CBS All Access.McNamara, who came over from CBS TV Studios in 2016 and has been heading up original programming for All Access, will see her role will expand to oversee the overall programming strategy for the streaming service including current and future original series, acquisitions, and, working in partnership with content leaders across the ViacomCBS brands, bringing in content from our internal studios and networks.Last week, ViacomCBS unveiled a new “House of Brands”-type service that would beef up CBS All Access with Paramount and Viacom content.Also Read: Why ViacomCBS Just Pulled an About-Face With New Streaming PlansMcNamara will report to CBS Interactive CEO Marc DeBevoise as well as David Nevins, Chief Creative Officer, CBS.Additionally, Jeff Grossman will head up content strategy for both CBS All Access and CBS Entertainment Digital as executive vice president, ...