![](https://my24erica.com/assets/images/noimageepisode.png)
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Week 5 - Deodorant
Lord Sugar turns up the heat on the remaining candidates, tasking them with developing a new brand of deodorant aimed at the youth market, which they must launch with an eye-catching TV advert.
Other episodes for this season
![Week 1 - Frozen Treats](https://my24erica.com/assets/images/noimageepisode.png)
![Week 2 - Parent and Baby](https://my24erica.com/assets/images/noimageepisode.png)
![Week 3 - Floristry Business](https://my24erica.com/assets/images/noimageepisode.png)
![Week 4 - The Over 50s Market](https://my24erica.com/assets/images/noimageepisode.png)
![Week 5 - Deodorant](https://my24erica.com/assets/images/noimageepisode.png)
![Week 6 - Discount Buying](https://my24erica.com/assets/images/noimageepisode.png)
![Week 7 - Popcorn](https://my24erica.com/assets/images/noimageepisode.png)
![The Final - Online Game](https://my24erica.com/assets/images/noimageepisode.png)
Lord Sugar turns up the heat on the remaining candidates, tasking them with developing a new brand of deodorant aimed at the youth market, which they must launch with an eye-catching TV advert.